Programmatic advertising

Media buying that holds together from brief to proof.

Build the plan once, then serve it across display, online video, connected TV, native, and in-app inventory. Budgets, audiences, creative, and reporting stay in the same workspace, so the numbers behind a decision are the same numbers you report afterwards.

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Display Online video Connected TV Native Retail media
Capabilities

One operating layer for the whole campaign

Planning, delivery, and reporting were never meant to live in three tools. Everything below sits on the same data, so a change in one place is visible everywhere else.

Campaign workspace

Write the brief, set the flight, and pace delivery from one screen, with budgets that stay shared across every channel in the plan.

BriefsFlightsPacing

Bidding engine

Choose a bid strategy, set floor prices, and read auction-level detail that explains why a line item won or lost.

StrategiesFloorsAuction detail

Audience studio

Combine first-party segments, modelled audiences, and contextual signals, then activate them under privacy-safe controls.

First-partyModelledContextual

Creative library

Keep every asset in one place, reuse templates across channels, and rotate variants while the campaign is still running.

AssetsTemplatesRotation

Ad serving

Deliver across web, in-app, video, and streaming with frequency caps, dayparting, and pacing rules you control.

Frequency capsDaypartingPacing

Measurement

Read multi-touch attribution, view-through outcomes, and incrementality beside the delivery numbers they explain.

Multi-touchView-throughIncrementality
Orchestration

Build the plan once, then run it everywhere

Start from a single brief and extend it into connected TV, online video, display, native, and in-app supply. Shared budgets and pacing rules keep investment where it is earning its place.

  • One brief, many channels
  • Frequency caps that hold across placements
  • Move budget without rebuilding the plan
See how it works
Campaign planning and delivery overview
Cross-channel measurement view
Measurement

See which parts of the plan actually moved something

Join delivery data to the conversion events that matter to your business, compare creative variants, and read the incremental effect of a placement instead of crediting whichever click came last.

  • Multi-touch attribution models
  • View-through and assisted conversion reporting
  • Incrementality experiments built in
How measurement stays clean
In practice

How teams put one workspace to work

Three situations we meet most often, written as scenarios rather than testimonials.

“A brand team stops rebuilding the same plan in three tools. Planning, delivery, and reporting read from the same numbers, so the weekly review is a conversation rather than a reconciliation exercise.”

Brand media team Direct-to-consumer

“An agency runs every client account inside one workspace, with access separated per client while the planning and reporting layer stays consistent across the book.”

Client services team Independent agency

“A publisher sees where its inventory clears, what demand it attracts, and how floor prices affect both — in terms that are straightforward to take to stakeholders.”

Publisher revenue team Media owner
Cross-channelDisplay, video, CTV, native, in-app
Real-timeDelivery insight while campaigns run
First-party dataBuilt for privacy-safe activation
ProgrammaticManaged and self-serve buying

Put the next campaign on one platform

Open a workspace, bring in your audiences, and set a first line item live.

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